Music Video Advertisement

The image below is my final music video advertisement. From feedback that I received from students in my class, I was told that the blue in her eyes need to be brighter to stand out and be more eye catching. I also decided to add a gradient, so my image frame doesn't stand out too much

Digipak

This is my digipak for my music video, I have focused on using the correct conventions throughout the process of making this product. I have used the same colours throughout my product to show continuity and I think it looks more professional. I have chosen to have a black and white effect on my images to contrast with the blue costume, which allows my product to eye catching and stand out. Through out this process, I have used Photoshop which has enabled me to edit and help me to create the best outcome possible. My researched has enabled me see what worked well and what I shouldn't add my product, which has helped me to achieve this digipak. I have used a selection of different shots and angles for my product to show a variety, which will engage the consumer.

Here is my updated version of my digipak after getting verbal feedback from students in my class. I have changed the colour of my album name on my front cover, as they thought the blue didn't contrast as much and wasn't eye catching, meaning the writing 'Glow' didn't stand out. Personally, I think my digipak looks better now after my feedback.

Ancillary Text In Action

Construction Of My Digipak

By producing a mini version of my digipak, it allowed me to see the reality of my product/ how it would appear in real life.  I have realised how important it is to fit the content with the genre, and to maximise sales, producing a professional product will do this. It is necessary to add new eye catching ideas in the digpak creation, to ensure that the product is also modern and up to date, whilst still maintaining value for money in its production.

Step By Step of My Digipak

When I started my front cover for my magazine ad, I edited the image to black and white to make my advertisement look professional and smart. In the top right corner I have changed the brightness/ contrast to achieve the best outcome.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              When I started my front cover for my magazine ad, I edited the image to black and white to make my advertisement look professional and smart. However, I thought the image looked too simple; so I decided to make her eyes the same colour as her outfit in my music video. I started this process by zooming in fully to the actresses eyes and used the rubbing out tool to remove the pupils. I then duplicated the layer of the image and added a block colour on another layer, which I placed in between each of the images, as you can see below.                  

I found that my first attempt, the brightness of the blue was too much and made the image look too fake; so I then lowered the brightness/ colour so it doesn't stand out as much, but still have a nice effect.

Personally, I think this is the perfect brightness for my advertisement as it looks professional and stands out as it is unique.

I took this image from google as I thought it was very conventional for CD's to have printed on the front, along with the record label. As both of my CD's are a dark colour I needed to remove the white back ground and change the writing into white so my audience could see the impact. I did this by using the magic wand tool, which removed/deleted all the white background. I then used the paint bucket and and clicked on the individual lettering, which enabled the writing to become white.

These are the tools that I used to allow me to achieve the best outcome possible throughout making my digipak and my magazine advertisement. 

The eyedropper tool was very useful throughout making my product as it allowed me to get the same colour blue to show continuity through my products.

Test Shots For My Front Album Cover

After looking at theses images, I have realised that the writing that will be placed on the front cover of my album cover will have to be very light to stand out. This means that it is not my initial idea, therefore I need to edit these images and change the colour to black and white, which will make them look more professional. Personally, I think the close ups are the best images of the above, as I think the lighting is perfect as it emphasises the artists feelings and emotions. The next step is to change location, to give me the option to chose the best image possible for my front cover of my album.

Ideas for my front cover of my Digipak

Above I have edited existing images which will assist me to create my final front cover for my digipak. I have decided to use 2 different types of images to help me to create a better understanding of what type of front cover I want. The first image the model is slightly to the right, whereas the second image is  central. Personally I prefer the second image as I think it is more eye catching as there is a hint of gold on the clothing, so could potentially make it look more professional. I have decided that my artist name is going to be at the top of the album cover as it is very conventional and I think will look perfect on my album cover. Depending on the length of my artists name will depend on what type of style writing I will have. If the name of my artist is long like 'Beyonce' I will have the style of writing like the second image above; as it covers the top of the page so is very eye catching and will stand out.

I have researched digipak templates, to allow me to have the best out come. I have chose to use the six panel digipak for my work with 2 CD's, as it enables me to create a CD with my track list on and a CD for extra features songs and music videos. I believe this is very conventional for music digipaks as by looking at existing products such as Rihanna and Beyonce, I believe that I am able to create something just as good to the audience. 
The image above shows the net of the digipak and what will be placed where. The pack will represent my artist as I have created a image and personality for her, which is unique to the artist. I am going to base my pack around my music video, however having different styles in there as well, never the less i will keep to the conventions of pop artists.