Demographics means the statistical data relating to the population and particular groups within it.
Demographics is important to know when creating a music video as you need to know your target audience so you can advertise to that specific group of people and make your product more accessible to them. For example, depending on the chosen audience demographic, the price of the product will differ, as an upper middle class audience can afford to pay much more than a student in the casual/lowest grade workers.This will mean that the quality of the products will also differ slightly, so if an audience is paying a lot for a product, they will expect much better/higher quality than someone who is paying much less.
The table below illustrates the different grades in relation to demographics:
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