Tuesday, 10 February 2015

Possible colour scheme ideas

Colour schemes that fit the genre and image of an artist is key for both digipaks and magazine ads, which is why I want to ensure I use the perfect colour scheme on my products to enable them to stand out from the rest. When it came to researching colour schemes and digipaks, I wasn't really sure where to start when it came to thinking about a colour scheme for my product, because looking back at existing products, there wasn't any conventions for my genre or  'set in stone' colours that are used in different genres, as each artist appeared to have their own unique style when it came to digipaks.
Below are different colours that a bold that would stand out.





















Here are some existing album covers that are presented in bold colours that I personally think stand out and are from the same genre as my music video.


Personally, I feel if I chose bright colours for my colour scheme that would have to look perfect to get the correct effect, as sometimes album covers can look cheap and messy. For example, I think Sam Smiths album is just right but I feel the writing on Katy Perry's album makes the cover look quite unprofessional.


Whereas, others artist in my genre have darker colours, for example black and white, as they contrast against each other. Personally, I think this approach looks more professional and stands out. Below are some examples are darker album covers.


After looking at the possible ideas for my digipak, I have decided that darker colours will be perfect for my album cover as my music video is set mostly at night. I also think that it will stand out and look more professional. Especially if I use black, white and gold, it could add more stylish. For example the Beyonce album cover (top left) has added a hint of gold by the use of the bracelet which adds a more exclusive and fashionable approach.
In the existing album covers there are at least 2 to 3 different colours on the digipak. After noticing this I am only going to use 3 colours at the most, for my album cover, as I think the more simplistic products look the best.

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