Make up and Costume Ideas

Demographics

Demographics means the statistical data relating to the population and particular groups within it.

Demographics is important to know when creating a music video as you need to know your target audience so you can advertise to that specific group of people and make your product more accessible to them. For example, depending on the chosen audience demographic, the price of the product will differ, as an upper middle class audience can afford to pay much more than a student in the casual/lowest grade workers.This will mean that the quality of the products will also differ slightly, so if an audience is paying a lot for a product, they will expect much better/higher quality than someone who is paying much less.

The table below illustrates the different grades in relation to demographics:

Cast List

Safety Grid

My filming will take place in various different locations, I need to be fully aware of the hazards and risks that could occur and to make sure I know what action to take in the case of one of these incidents taking place. 

Who is at risk?

The cast and I are at risk, as most of the shots are filmed at night, which means lighting is to be used outside. The weather will play a key part as to when I am able to film my music video.If it rains the equipment could get damaged and as I  will be operating the lighting I could suffer from an electric shock. To avoid this happening I will ensure that a breaker is placed in the electrical socket and all cables used will be suitable for outdoor use.

Examples of lighting

Lighting will be very important in my music video as some of my shots will be filmed at night, so it is key that the lighting is good quality to enable my music video to look professional. After watching the music video I now know where to place my lights to get the best quality out of the shots.

Lighting also predicts the temperament/mood of the shot, so placing the lights in the correct places is essential.

Beyonce- Pretty Hurts


This is a good example for me to relate to as there are places that lighting has been used to set the mood and the emphasis on certain parts of the artist. For example a close up of Beyonce, side lighting has been used.

Sam Smith- Leave your lover



Leave your lover by Sam Smith is another good example for lighting, as some parts of the music video are based at night which helps me to develop some ideas for lighting in my music video and where they should be correctly placed to get the right affect.

Animatic

The animatic for my music video has helped me to develop a better understanding of the timings and the shots that I am going to create for the full video. Towards the end of my animatic the timings of my story board are slightly wrong. This is something I need to make sure is correct when I start filming and editing for my final video.

Story Board

Throughout planning and developing my ideas for my story board, this has enabled me to develop a detailed plan of my costume, lighting and different locations throughout my music video. This will help me to shoot the correct shots and at different angles to allow my music video to look professional and interesting for my audience.