Tessa Perkins Theory

Richard Dyer Star Theory

Lyric Anaylsis

Lyric Timings

Laura Mulvey-Male gaze theory

Ella Henderson- Glow

Ella Henderson- Glow

Like a chest of hidden gold
Shimmers in the depths below
We are, we are, the treasures that they hide
Like the sun that saves the night
Bursting through a darkened sky
We are, we are, soldiers of the light
And we will glow
Oh, oh, oh

So let them build their righteous tower
Our blazing hearts will burn it down
We are, we are, soldiers of the light
and we will glow
oh, oh, oh

We are fire, we are fire
And our love will burn,
The flame will never die
We are brighter, we are brighter
Let's show 'em how we light up tonight
And we will glow
Oh, oh, oh

Like a chest of hidden gold
Shimmers in the depths below
We are, we are, the treasures that they hide
Like the sun that saves the night
Bursting through a darkened sky
We are, we are, soldiers of the light
And we will glow
Oh, oh, oh

We are fire, we are fire
And our love will burn
The flame will never die
We are brighter, we are brighter
Let's show 'em how we light up tonight
and we will glow
oh, oh, oh

And we will glow
Oh, oh, oh
We will glow
Oh, oh, oh

We are fire, we shoot our flame up high
They see us burn across a thousand miles
We are brighter, the flame will never die
Let's show 'em how we light up tonight
Oh you & I we're soldiers of light

And we will glow
Oh, oh, oh
And we will glow
Oh, oh, oh
And we will glow

My choice of song and genre

I have chosen the song Glow by Ella Henderson from her album chapter one which will be released on the 14th October 2014. I have chosen this song as I feel the meaning is strong and powerful, however her music video doesn't have a narrative. Ella Henderson genre is soul, pop and R&B. In this song the genre represents pop. This is Ella's second single and its a solid follow up track that shines some more light into her pop identity. 

Conventions of Form and Genre

• lip syncing (19 seconds)
• special effects such as rewind and fade out (37 seconds)
• different locations to make it more interesting for the audience (through out the full video)
• editing techniques
• lighting (40 seconds and 2 minutes 15)

• Backing dancers
• Good use lighting lighting is used to create shadows and highlight important parts of a scene. for example filming a dark scene still requires light.
• Involves the artist - shows the artist as the focus and promotes the artist more than the song.
• A variety of shots and shot types - such as a long shot can be used to emphasise a location, whereas a close up or extreme close up can be used to show emotion on the artist's face.
• Beat match editing - by editing the video to the pace of the track, the video is in sync with the song.
• Use of colours - colours are used to match the mood of the song with the video, a sad song would usually be darker, compared to a happier song which would usually be lighter.
• A narrative or abstract video - the video has a storyline that is shown throughout, however some videos don't have a storyline and therefore called abstract videos.

By fully understanding the conventions of music videos will allow the correct conventions to be applied in my video. As you can see in my examples both follow most of the conventions

What makes a good music video?

         

A music video is integrating a song and imagery, produced for promotional or artistic purposes. Music videos are used to promote the artist, single or album that has been released. The following conventions will make my music video look good and professional:

•  A narrative - a storyline throughout the music video, although some artist don't have a story line and have a live performance, this is called abstract video
• a change in location is important as it keeps the audience's attention and doesn't get repetitive
• a change of costume allows the video to be interesting and again not seem repetitive.
• artist singing (lip syncing)
• Different lighting - (special effects) this makes the video look professional and interesting 
• Beat match editing - this is very important as if the song is fast and there is slow editing it will be out of sync and will become boring for the audience. This also links with lots of different shot types  as it enables the video to look more professional and intriguing. 

Personally, I feel a good music video should include lots of different shot types, the shots need to match the beat of the song, and the props and costumes to be unique to make the music video stand out from the others. For example, Lady Gaga - telephone, the audience will remember the song from the music video, as it is very unique and unusual. Having a unique hair design and costume makes the video more memorable. The picture below shows different shots of Lady Gaga in her music video.

5 different genres of music videos

• Problem- Arinana grande (pop)

I like this music video as it has quick varied flashing shots that will keep the audience watching and make it more appealing to watch as there are lots of different angles used. Personally I think by using the green screen a lot becomes quite boring, so by using flashing shots makes it look more professional.

• Queen- we will rock you (rock) 

This music video is set outside on a stage with not much around them. I feel that a good music video needs more than 1 location to make the video look professional.

• Rihanna- Only girl (R&B)

I like this music video as there are lots of special edits which link with the lyrics of the song, this helps to interact with the audience

• Sam Smith - Stay with me (soul)

This music video shows the emotions by using close up shots of Sam Smith and by using lighting effects on the camera.

• Oasis- Wonderwall

The shots are quite similar in this video, however I think by using special edits makes the video effective. For example the video is in black and white, the only one object with colour which emphasises the guitar and makes it stand out.  

Possible song ideas

Ella Henderson- Glow



Sam smith- I'm not the only one

 Beyonce- Best thing I ever had  

 Ella Henderson- Ghost  

 Kelly Clarkson- Because of you  

 Cheryl Cole- Crazy stupid love

The Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
       - A website homepage for the artist;
       - A cover for its release as part of a digipak (CD/DVD package);
       - A magazine advertisement for the digipak (CD/DVD package).
I have decided to chose a cover for its release as part of digipak and a magazine advertisement for the digipak.