A music video is integrating a song and imagery, produced for promotional or artistic purposes. Music videos are used to promote the artist, single or album that has been released. The following conventions will make my music video look good and professional:
Personally, I feel a good music video should include lots of different shot types, the shots need to match the beat of the song, and the props and costumes to be unique to make the music video stand out from the others. For example, Lady Gaga - telephone, the audience will remember the song from the music video, as it is very unique and unusual. Having a unique hair design and costume makes the video more memorable. The picture below shows different shots of Lady Gaga in her music video.
- A narrative - a storyline throughout the music video, although some artist don't have a story line and have a live performance, this is called abstract video
- a change in location is important as it keeps the audience's attention and doesn't get repetitive
- a change of costume allows the video to be interesting and again not seem repetitive.
- artist singing (lip syncing)
- Different lighting - (special effects) this makes the video look professional and interesting
- Beat match editing - this is very important as if the song is fast and there is slow editing it will be out of sync and will become boring for the audience. This also links with lots of different shot types as it enables the video to look more professional and intriguing.
Personally, I feel a good music video should include lots of different shot types, the shots need to match the beat of the song, and the props and costumes to be unique to make the music video stand out from the others. For example, Lady Gaga - telephone, the audience will remember the song from the music video, as it is very unique and unusual. Having a unique hair design and costume makes the video more memorable. The picture below shows different shots of Lady Gaga in her music video.
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