Conventions of Form and Genre

• lip syncing (19 seconds)
• special effects such as rewind and fade out (37 seconds)
• different locations to make it more interesting for the audience (through out the full video)
• editing techniques
• lighting (40 seconds and 2 minutes 15)

• Backing dancers
• Good use lighting lighting is used to create shadows and highlight important parts of a scene. for example filming a dark scene still requires light.
• Involves the artist - shows the artist as the focus and promotes the artist more than the song.
• A variety of shots and shot types - such as a long shot can be used to emphasise a location, whereas a close up or extreme close up can be used to show emotion on the artist's face.
• Beat match editing - by editing the video to the pace of the track, the video is in sync with the song.
• Use of colours - colours are used to match the mood of the song with the video, a sad song would usually be darker, compared to a happier song which would usually be lighter.
• A narrative or abstract video - the video has a storyline that is shown throughout, however some videos don't have a storyline and therefore called abstract videos.

By fully understanding the conventions of music videos will allow the correct conventions to be applied in my video. As you can see in my examples both follow most of the conventions